Specific House Publishing is the brain-child of retail expert Rick Segel, CSP. A seasoned retailer of 25 years, Rick owned one of New England’s most successful independent woman’s specialty stores. He is the marketing expert for Staples.com, a founding member of the Retail Advisory Council for Johnson & Wales University, and the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs). This program is celebrating its 14th year and has recognized over 95 of the most innovative retailers in the state of Massachusetts. Rick was inducted in the Retailers Hall of Fame in 2009.
Rick has authored thirteen books, including The Retail Business Kit for Dummies and The Essential Online Solution: The Five Step Formula for Small Business Success. His other books include Laugh & Get Rich: How to Profit from Humor in any Business, Rick Segel’s Retail Inventory Control Solution: Open to Thrive, and The 5000 BEST Sale & Promotional Names & Ideas Ever Compiled, Retailing in the 21st Century. Most recently, he co-authored The Retail Sales Bible with Matt Hudson, Ph.D.
Rick holds the Certified Speaking Professional (CSP) designation from the National Speakers Association, an elite rank held by less than seven percent of professional speakers, world-wide. Rick is a past President of the New England Speakers Association and has been a featured speaker in 49 states, on five continents, delivering over 2300 presentations.
