Why Specific House?
The common joke is that we are Specific House, not to be confused with Random House. The truth is that we specialize in specific industries, topics, and ways of marketing businesses that are truly unique to each industry. We put the “special” in by making our retailers’ consumers more knowledgeable about the product they will buy.
We have developed a unique understanding of customer psychology through years of study, research, and published papers pertaining to your discipline or retailing niche within the market place.
Customers want to spend their money with professionals that know what they are doing and how to do it. We take the time to listen to your customers and have answered many of their questions. We put this together in an easy-to-use book that helps the retailer position their business as a leader in their industry.
Authors are always associated with being “The Expert.” As Rick Segel loves to joke, before he wrote his first “Dummies” book he was a dummy, but after he wrote that first book, he was an Expert.